About the Business
Why use Mimmi Siegel Event Production?
* Excellent
event planning strategy for success
* Living
up to expectations and exceeding them
* Delivering
what was promised, keeping
within budget
* Understanding
the client before starting
* With
excellent communication skills make sure the client and all stakeholders, involved suppliers and staff feel safe knowing exactly what is happening
* Senior
leadership on every project
* Calm
execution under pressure
* Creative,
structured, reliable
THE STORY
Event Consultant since 2001 with many happy clients throughout the years.
Came from restaurant business and worked myself up, then added parties and events to my menu and started my own business.
Worked in TV for 4 years then came back to events and parties.
All along I have been acting and singing as a "side-kick", makes me happy.
* * *
SHORT PRESENTATION
A senior project manager in events with over 20+ years of experience in managing large, complex productions – from strategic planning to very well-executed delivery, from idea to implementation.
Also an eye for details in the smaller yet equally important meetings and conferences.
With a background from Stockholm City Hall, international galas for 1000+ guests, and congresses with many stakeholders,
I am accustomed to high demands, large budgets, and prestigious settings.
Experience in banquets, F&B, and restaurant management gives me unique confidence in large dinner and gala formats, and also in service.
Festivals and Tours.
Experience with VIPs and dignitaries, international clients.
I work in a structured, confident, and solution-oriented manner. My strength is combining overall responsibility with attention to detail – and making both the team and clients feel confident throughout the entire process.
Mimmi Siegel Productions
active since 2001
Stockholm based but operative in the world
I have been self-employed and a consultant for 20+ years,
so I have a short runway to get started on your project
Background in Entertainment, TV/Film, Food and Beverage
I have run my own event business for many years,
so finance, sales, and strong delivery are natural parts of my work
* * *
The company is based on myself as the Consultant
with a large network of coordinators in event,
entertainment, tech, venues, event-staff,
web-based invitations etc.
I work both as a consultant at Event Agencies
as well as Interim/Consultant inhouse.
Background
Restaurant
Management
started as young working my way up from service to head waiter, to Restaurant Manager and running dinners, banquets and gala
dinners.
This has made me strong, service minded, overall great attitude and ability to focus and deliver. And I know Food & Beverage!
During my years at the City Hall in Stockholm, was manager for large banquets and galas, and also took care of VIP events for dignitaries, conferences, mixers, events.
I come from the cultural world as a touring musician, actress and TV host.
Moderator and Stage Presenter.
Worked as Executive Assistant for Chaka Khan in LA 2013 - 2014
And Tour Manager for many years before that Julgalan, Blue Lemon Entertainment & Fantastiska Nöjen & Svensk Nöjesutveckling,
In Entertainment both as a Perfomer and as a Producer.
TV Hostess for the TV series Why Not? UR / SVT.
Script Supervisor for the live TV-show "Lilla Aktuellt" UR / SVT
Full Resume
A strong, driven, focused and very experienced Events Marketing and Project/Production Manager for Events. Planning and execution, from start to finish. I work strategically and operationally with the same passion. I take care of budget, production plan, content, all technical details, invoices, payments and follow up. Working with stakeholders and team members. I have a massive ground to stand on with a lot of experience in different areas ready for a new challenge where I can make a difference.
2020-2026 Projects I have managed as a consultant
Longer projects on contract:
KAMPAAY NORDICS- Operations Manager Sweden & Event Project Manager 2025-2026
ST1 RETAIL – Internal communications, intranet, web-based content,
meetings and events, especially a 3-day conference with content, dinners and
all the planning involved and administration 2024-2025
SVENSKA SPEL with Dentsu Creative – Managed complex 2-day event, congress,
gala, breakouts for 700 people. Project Manager and had a team of 5 event staff
and about 20 tech and 50 F&B staff
Events managed as a consultant:
LÄRARGALAN - (Teachers Gala) as Project Manager for the entire gala,
content, structure, schedules, staffing, F&B etc. Also creating the show
and putting it all together. Full responsibility for the entire structure of
the event – venue, tech, staffing, running of the show, all details with
speakers, booking artists etc. Had a team of 40 people I managed a very
successful event at Cirkus
SIMCORP ANNUAL PARTY – Managed a gala in Stockholm 2023, London 2024 and
Barcelona 2025. 1000 guests. Full responsibility for the entire event – party,
venue, tech, running of the show, food & Beverages, all details artists,
the entire planning and running it on location.
CONFERENCE & TRADESHOW, FOOD & RETAIL and SALES & MARKETING - Imanaged these Live Expo Conferences at Kistamässan, with over 100 speakers. It took me 6 months to plan and organize these trade shows and conferences perfectly. Working with all the organizational aspects but also content.
TIETOEVRY –B2B event for clients including all
food&beverage, tech, staffing, speakers, décor, 400 guests
Overall responsibility for congresses, sponsored trade shows, and dinners for, among others, Human Rights Watch and Lärargalan (Teachers' Gala), both very large events with many stakeholders, involving detailed relationship building, budgets, complex and detailed planning.
Restaurant Management started from the bottom as young, working my way up from service to head waiter, to Restaurant Manager and running big banquets and gala dinners. This has made me strong, service minded, overall great attitude and ability to focus and deliver.
During my years at the City Hall in Stockholm, Manager for large banquets and galas, and also took care of VIP events for dignitaries, conferences, mixers, events.
Internal Comm and Marketing at St1 event, Internal Communications and Marketing from my time at St1 with Retail from supplier to market, working with their shops and staff and their intranet.
I have run my own event business for many years, so finance, sales, and strong delivery are natural parts of my work.
Short Runway. I am very used to getting into a new project or position, so this will be smooth and quick leaving time to actually get things done!
SKILLS
- Project Management, Coordination, Administration, Strategic Planning, Organizing
- Internal Communications, Intranet design, Producing content, Creating simple films and content
- Copilot, AI user, Cvent, Trippus, Delegia, Monday, HotSoft, Lyyti, Hubspot, Google Workspace, Sharepoint and more
- Tech savvy and overall technical interest and understanding
- Food & Beverage and Banquet / Restaurant Management
- Many years in TV and
entertainment both on stage/in front of camera as well as producer and behind
the camera, songwriter and performer, TV-host, acting, hosting webinars etc.
This means I am not afraid to take the stage and introduce speakers and hold webinars and such
LANGUAGES
- Swedish: Native Swedish with excellent writing and communication skills
- English: Business and Native English from growing up in both countries and working in US/Sweden
2017-2020 Banquet & Event Manager Stockholm City Hall and Scandic Hasselbacken
All planning and managing the Banquets and Events at the famous City Hall known for Nobel Prize Dinner. I oversaw events with our Royalties and Top Politicians. Incl all F&B, plans, contacts with the clients, personnel, budgets etc. And before this at Scandic HasselbackenI ran the department for Banquets and Events – staffing, budget, planning etc. This included all project management, F&B, contacts with the clients, personnel, budgets etc.
2001-2017 Consultant in Events, Admin, Organization, Sales, Congresses and Travel
Human Rights Watch,City Conference Centre, Northern Hemisphere, PlannerNet, Occasion
- Coordinator in Medical Studies, travel and meetings Clincierge USA/EU 2013-2017
- Executive Assistant in Film and Music Chaka Khan Enterprises LA Oct 2013 - August 2014 Private and personal assistant to the singer Chaka Khan - all the logistics around her schedule and her undertakings. Took care of everything in her life made sure everything was smooth and without problems.
- Project Manager and Sales, Tour Manager and Production Manager
Christmas Gala / Julgalan, Blue Lemon Entertainment & Fantastiska Nöjen & Svensk Nöjesutveckling, - Project Manager, City of Stockholm / Stockholms Stad, 2001–2003 Fully responsible for a large complex project part of the Stockholm 750 Anniversary, StockholmsPolskan with 4 stages/venues, all technical and artistic aspects, cooperation with different groups and associations, budget, volunteers, TV and adverts, etc. Year after i took care of a part of the Historic Town / Den Historiska Staden
- TV-host, Script Supervisor, acting and songwriting
- TV Hostess for the TV series Why Not? UR / SVT.
Script Supervision, production assistant duties 1996-1998 - Script Supervisor for the live TV-show "Lilla Aktuellt" UR / SVT 1998-2000
Live TV with all that entails, as well as on location filming spots, script writing etc - Acting in corporate films, commercials and short films 2011- (ongoing)
EDUCATION
• EH Performing Arts School iN New York, High School
• Danshögskolan - Vocational Art School Stockholm
• Internal Education UR/SVT Live Script, Project and Production Assistant and Manager
• Internal Education Project Management, Event Production at Stockholms stad och Fantastiska Nöjen